Consider new ideas, particularly when your current thinking isnt working. KPIs, short for "Key Performance Indicators", are the most important performance indicators in event planning. Stick to your overall purpose at all times. If your organization is already on board with the event, your goals and scope help move you along into the next stages of planning. By clicking 'Sign Up', you consent to allow Social Tables to store and process the personal information submitted above to provide you the content requested. Its also vital, as the scouts say, to always be prepared. Performance goals are usually developed for experienced employees, while learning goals are most often applied to new or inexperienced people. You can also use these phrases in employee feedback: Leadership qualities are needed at all levels of an organization. KPIs vary according to what your overall goals are. What worked and what didnt work, feedback from your stakeholders and how it can be improved. Dont forget about your suppliers, too a great relationship with them will give you extra bargaining power. Increase productivity [vague & not measurable] Increase productivity by 12% by the end of January [SMART goal] You might also want to invest some money into your event marketing efforts if its an especially large event. You may also want to include timing for day-of or day before logistics. R: This goal is relevant to the success of an event: You need to know how many people are coming to accurately plan for an event. Subscribing to our bi-weekly. How to Define Event Goals and Objectives That Make an Impact. Here, the organiser's purpose is to educate and engage their community with local initiatives. each day. To boost customer service: When we lose a customer, follow up to discover what we could have done differently.. Consistently talking with clients is a good management strategy and is great marketing, too. Growth-driven event planners rise to the challenge by pursuing event planning certifications, such as the Virtual Event & Meeting Management Certificate offered by the Event Leadership Institute or the Digital Event Strategist (DES) certification with PCMA. For example, if your purpose is to profit from ticket sales, you might use the following approach to measuring success: Goal: Generate twice as much revenue from ticket sales versus your costs for organising the event. Doing this can give you inspiration for the likes of newly popular, and innovative health and safety measures like . What do you hope to accomplish in hosting an event? Stretch goals for when youve surpassed your initial target can also be helpful to keep you and your team motivated. Here are a few KPIs (Key Performance Indicators) for measuring success Pre and post-event social media engagement Number of mentions, tags, and shares Number of event registrations New vs. returning registrations Email marketing open rates Sponsor funding Examples of event goals and objectives to get you started Well start with the steps to setting goals for an event, and then well give you a few examples of great event goals for a bit of inspiration. However, the SMART goal methodology can make your job easier. Away from his keyboard, Nick can usually be found lavishing attention on his cavador pup, Juno. In addition, I will ramp up public awareness and marketing campaigns, mainly by using social media.. Even the most talented and seasoned professionals should prioritize sharpening their event planning skills. Participate in the implementation of diversity initiatives. Talented event organizers are data-driven and analytical by nature. It depends on the job role in question. Now that you know the top skills event planners need for success in the era of hybrid and virtual events, its time to continue your journey to reaching your full potential as an event experience leader. With these FREE documents, youll improve the consistency and reduce the subjectivity of your. T: This goal is time-bound, as the goal is to increase sales by the next event, which, in this case, is next month. 1. Begin projects by identifying all the resources required, including staff, funding, materials, and other support.. Implement a single, scalable solution for roughly 4,700 guests that will educate both partners and customers on our newest products. Event attendance Mobile event app engagement Sponsorship spend Leads captured Social media engagement Registrations Session attendance Submitted feedback surveys Overall satisfaction score Product engagement goals are relevant to SaaS companies, marketplaces and social media networks. If the first raffle is a success, I will double the raffle size for the next event, which should increase profits by another 5%.. To achieve this, I will apply to 1 job per week for 2 months submitting a total of 8 job applications. $39-plus per month, depending on company size and needs. Traffic Goal Example: Increase organic website traffic by 50% by July 2023.. will help you to stay on top of the pandemic situation as well. They will help inform your decision-making in two major ways, ensuring youre always focused on your target: Each aspect of the SMART principle has a unique benefit for organisers looking to set goals for their event. Therefore, if you face problems in your events, putting this SMART goal-setting methodology to work is recommended. How do I help virtual attendees feel like theyre part of the event and not just attending another webinar? Yet, at the same time, it can also be profoundly stressful and chaotic. Establish an event budget Using these performance review phrases in their evaluation may spur improvement: Every team has at least one member who is frequently late or flaky. Take risks, especially when there are obvious benefits. If youre looking for more assistance with the appraisal process, weve created a packet of checklists and forms to help you make the most of your reviews. One of the biggest goals for a client of Maritz Travel was to streamline their entire event production and marketing. Did the audience take the intended action? Facilitate brainstorming and out of the box thinking. Something went wrong. Specific: This goal is clear to increase initial profits by 5% by hosting a raffle, with a raffle twice the size in the following event granted the first one is a success. People who thrive under pressure often do well at this type of job, but its not just about personality. Maybe attendees connect with each other, with content, or with an idea. This is where goals and objectives come into play. Once you know your event goal and youre confident and passionate about those goals its time to figure out how youre going to reach them. Event planners book venues, communicate with vendors and manage budgets and logistics to host successful events. Goal: Stronger social media presence Let's start with an area we know you're familiar with - social media! Learn how to adapt to stressful situations. Building out your goals and preliminary project scope enables you to frame your event and get buy-in from leadership. . The goal is to have at least one staff member for every 50 attendees. Here are 100 phrases to adapt, from 2600 Phrases for Setting Effective Performance Goals by Paul Falcone as well as additional performance goal phrases that may help you to provide more useful feedback to struggling team members. 1. As well as taking time out to relax and catch up with their team, a wise event planner makes time to read industry news and blogs (like this one!) Adapt customer service scripts when communicating. To be better organized and ready for everybody that shows up, my goal is to implement a simple RSVP system designed so that people must respond at least 48 hours before the event begins. Sales Goal Example: Close $900,000 worth of sales by the end of the current fiscal year.. As an event planner, setting goals and executing them can often mean the difference between success and failure. My goal is to increase the ticket sales for my next event, one month from now, by at least 25% compared to the last event I coordinated. Seek ways to assume responsibilities beyond your current job description.. This method is much less daunting than trying to remember all of the information regarding the event at the end. 5. I will implement this change in 15 days when the next event I am coordinating occurs.. My SMART objective is for my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. Tracking customer satisfaction might require setting up an automated system for gathering feedback. In the context of event management, it helps planners to avoid worthy but ill-defined goals such as I want my next event to be more successful. For event planners, remembering the big picture can be really helpful since their minds are normally focused on a million little tasks and deadlines. They are commonly used in workforce management. Its simply a case of being organised and systematic in your approach, listening (at least) as much as you talk, and always looking for ways to improve. 3. M: This goal is measurable because you can easily compare ticket sales from one event to another through simple calculations. Why or why not? Your objective should be something you can realistically achieve. Name my business - complete in 2 weeks. Ensure Optimal Communication and Organization, 5. They ensure success by setting goals they can realistically accomplish. Facebook, Twitter, Instagram, and Pinterest are just some of the platforms you should be using on a regular basis as the owner of an event planning business. As you can see, theres no mystery to being a successful event organiser. Effective performance management depends on effective goal setting. 2023 Forbes Media LLC. In an increasingly remote world, communication skills are more important than ever before. They define a goal and the path to get there, how long it should take, and how to measure success. And how many qualified leads you obtained. For example, you cant really control how many of your attendees choose to return for next years conference. . First, lets look at what SMART goals are. Its great to reach for the stars when setting your goals, but think realistically of what you can actually achieve. helpful event planning checklist you can customize, How to Plan the Best Event in 10 Stress-Free Steps, 19 Event Trends That Will Shake Up Meetings & Group Business in 2020, Boutique Hotel Marketing: How to Differentiate Yourself from the Competition, 20 Event Planning Apps That Will Actually Save You Time , Five Things to Keep In Mind When Building Your Event Planning Strategy. When working with performance goals, focus on what you can control. An overall lack of organization and coordination between various managers, employees, freelancers, or contractors is also challenging. Performance goals, also known as Key Performance Indicators (KPIs), are the goals you set to evaluate employee performance. For instance, if the goal of the event is to teach attendees, you need to think about what attendees are learning, why theyre learning it, and how you want to teach them. Not only are todays event planners experts at planning for a number of different scenarios, theyre also solution-focused and immediately shift to problem-solving mode when things go awry. Goals shouldnt be binary but should allow a range of outcomes. Sounds like a common (and generic) goal but they turned it into something much more strategic. A: This is an attainable goal, as RSVP systems are pretty standard. When measuring your events success, though, youll need to get a little more specific. Successful planners understand how vital it is to take some time out before reaching breaking point. Before you start planning any kind of event, the first thing to do is define your event goals and objectives. Planners need to be highly empathetic in order to work with multiple types of personalities with a range of priorities and emotions. No two events are exactly the same, but all focus on creating connections in one way or another. This compensation comes from two main sources. Register my business . The exact goal will depend on your product, but in general, you should set performance goals around the usage of features that deliver its core value. All rights reserved. Instantly access free expert advice, management strategies and real-life examples of workplace But if you do have time, a timeline can help you with coordination as far out as days and weeks in advance to event day. If you incorporate these five aspects into your goal-setting process, you should achieve success. Understanding the why is important but you also need to quantify your goal. Sales goals work well as employee performance goals for salespeople. Whether thats app downloads, attendees, tickets sold, money raised is up to you. First, let's look at what SMART goals are. Heres how you should go about setting those SMART goals: Be as clear as possible when defining what you want to do by thinking about the aims and objectives of an event. Its also convenient because it will make people RSVP no later than 48 hours before the event. Three common objectives of performance management in this area are: Ensure we have skills for the future. This plan can be an outline, a project plan, or another document. To put on successful events in todays challenging landscape, lets dig into the skills every event planner needs to master. This way, I can accurately judge required table and seat numbers, how much food is needed, and how many event staff will need to be needed. Identify a realistically achievable target not always as straightforward as it sounds. One of the most challenging things we can . Event planners believe that when Leadership announces a new event, that they already know their target audience and have goals & objectives to meet them Assigning KPIs and metrics to events, like most traditional forms of marketing, may seem difficult The key to changing this mindset is to leverage the SMART system to create event objectives. Similarly for outdoor events, creating a backup plan to point to in the case of inclement weather is never a bad idea. Information provided on Forbes Advisor is for educational purposes only. Avoid taking professional criticism poorly. Attainable: This is easy to attain and very realistic. A: This goal is realistic and attainable because increased public awareness and marketing should increase ticket sales. R: This goal is relevant because you cant have a coordinated event if you dont have adequate staffing to execute all necessary functions and aspects. With so many moving parts to manage and so many curveballs that can materialize at any time event planners certainly have their work cut out for them. Instead of: I want my next event to generate more revenue than the previous one. Planners should be skilled at vendor management in order to build strategic partnerships and maximize outcomes and impact. Specific performance goals depend on the employees job role, but they should always be connected to the overall business goals. Similarly, post-event timing is crucial in following up with your attendees. Although this new era of event planning may seem overwhelming, the most committed event planners are making magic happen for virtual and hybrid events. The simpler the rating system, the more feedback youll collect. 8. The answer? Ensure that your tone, body language, and other nonverbal cues convey the proper respect and attitude toward others.. Why is the event taking place? Were these things in your control or out of our control? S: This goal is specific: to increase breaks between various activities from 10 to 15 minutes to encourage more networking, relaxation, and socialization time. Because theyre measuring performance, they can react quickly when a challenge presents itself and put all of their effort into getting things back on track. First, planners define their event goals - what they want to achieve with this event - and break them down into measurable event KPIs. This method is based on 5 points: - Specific: to be sure that you can achieve your objective, it must be as clear as possible. Eventbrite offers organisers the opportunity to easily seek opinions both pre- and post-event via integration with the survey tool. Will you need speakers or any educational content to reach your goal? Creating a timeline is also crucial if you dont have the luxury of time when planning an event for a client. They are most important for venture-funded software companies as growth tends to be the primary metric by which investors evaluate these businesses. Whether youre selling physical products, info products or software, youre probably engaged in ongoing product development. M: This goal is measurable because you need good time-keeping skills. Get all the support you want for your events because we know hospitality matters. , a project plan, or contractors is also challenging define your event goals and.. A client, focus on creating connections in one way or another document at the same time, can. Inexperienced people you want for your events because we know hospitality matters on Forbes is... Because increased public awareness and marketing too a great relationship with them will give you inspiration for likes. Professionals should prioritize sharpening their event planning dont have the luxury of time when planning an event a... 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Isnt working achieve success in employee feedback: Leadership qualities are needed all... Via integration with the survey tool levels of an organization to the overall business goals $ 39-plus month. Event and not just attending another webinar # x27 ; s purpose is to have at least one staff for. Is crucial in following up with your attendees events are exactly the same, but its not just personality! Is an attainable goal, as the scouts say, to always be connected to the overall goals. May also want to include timing for day-of or day before logistics, with content, or another, a. Have skills for the stars when setting your goals and objectives That make Impact. Attainable: this goal is measurable because you can easily compare ticket sales at one! You want for your events success, though, youll improve the consistency and the! Path to get a little more specific organisers the opportunity to easily seek opinions both pre- and post-event via with!