Buning, R.J. and Gibson, H. (2015), The evolution of active-sport-event travel careers, Journal of Sport Management, Vol. For instance, one might start attending festivals in different locations or countries, or attending festivals alone might become a new practice. 22 No. This action might justify the festival's existence by empowered legitimacy through frequent festivalgoers' subjective contribution to the production (see Luonila et al., 2019), and foster attendance motivation among new festival audiences. Reysen, S., Plante, C. and Chadborn, D. (2017), Better together: social connections mediate the relationship between fandom and well-being, AASCIT Journal of Health, Vol. Accessed March 01, 2023. https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/, Elevent. Does Statista also create infographics in a customized design? 208-224. Four Omaha area bands were featured on a local stage at the festival: Jes Winter Band, Noah's Ark Was A . This resembles characteristics of attachment and allegiance of the PCM (De Groot and Robinson, 2008). Loyalty has been a popular research subject in festival studies, and it has been mainly handled as a result of positive experience or satisfaction (Manthiou et al., 2014), not because of festival career development. According to the CDC, 2.6 million Americans died in . As a Premium user you get access to the detailed source references and background information about this statistic. In terms of U.S. sales, Coachella sees patrons come from an average of 37 states. Nordvall, A. and Heldt, T. (2017), Understanding hallmark event failure: a case study of a Swedish music festival, International Journal of Event and Festival Management, Vol. 0000001197 00000 n Clicking on the following button will update the content below. Chirinos says that through help from large music conglomerates, festivals like Coachella and Bonnaroo have become akin to household brand names. 43 No. These aspects are discussed in more detail in the Summary of theoretical framework section. 1, pp. Luonila, M. and Johansson, T. (2015), The role of festivals and events in the regional development of cities cases of two Finnish cities, Event Management, Vol. Both quantitative and qualitative analysis attested that frequent festivalgoers were heavy users of live music. Thats what we try to offer., The Newport Folk Festival, which started back in 1959, is another one that has managed to adapt enough to remain a draw to crowds without compromising its vision to meet to attract corporate sponsorships. Impact of length of visit on the perceived benefits of music festival attendance. Thus, fans' performance (Duffett, 2013, p. 28) was part of the festival product, their behavior improved the product and consciously co-created the positive festival atmosphere. As the participation frequency in music festivals increases, the importance of the festival program often lessens, at least in festivals with which the attendee is familiar; in this case, a frequent festivalgoer expects to meet familiar faces, have social interactions and experience a communal and relaxed atmosphere, all of which makes the visit pleasurable, fulfils the needs of identity building and helps in coping with everyday life. Dr Mervi Luonila (DMus in Arts Management) works as Senior Researcher in the Center for Cultural Policy Research, Cupore. 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However, it is emphasised that the use of social media among festival visitors is high. Learn more about how Statista can support your business. 32 No. and Fouts, G.T. 0000045572 00000 n 468-491. 7 No. Quantitative analysis was used to describe the characteristics of frequent festivalgoers compared to casual ones, as well as to define their relationship with music. Confirming these statistical findings, the interviews also proved that frequent festivalgoers actively participated in live music concerts, typically on a weekly basis, whereas one person, Pauli, attended up to 100200 concerts a year: I consume a lot of live music. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Luonila, M., Suomi, K. and Johansson, M. (2016), Creating a stir: the role of word of mouth in reputation management in the context of festivals, Scandinavian Journal of Hospitality and Tourism, Vol. Attendance across the three days reached 3.3 million in 2015, earning it the title of "largest attendance at a music festival", according to Guinness World Records. 1, pp. Relaxation and stress relief are typical short-term effects of festival attendance but the awareness of the meaning of social practices in frequent festival attendance can lead to long-lasting well-being impacts; since, for instance, new friendships formed at festivals are long-term social investments. Planning of festival attendance was two-fold and tourism-oriented. Single-day tickets cost $135 per day (plus $27 fee), at TortugaMusicFestival.com or at the box office at DC Alexander Park, 505 S. Fort . Nonetheless, its approximately two million visitors in 2019 granted it a sizable margin to the roughly 750,000 festival fans visiting Polish Pol'and'Rock festival in 2019. After an 18-month hiatus, concerts, festivals, sports, and other big events are expected to return to their pre-pandemic glory. For instance, the fans of heavy metal music tend to be very loyal metal festival attendees due to the music and like-minded participants (Kinnunen et al., 2019a), nurturing genre-based music tourism (Lashua et al., 2014). Max Yasgur Rented Out His Farm for Woodstock. : A Record-Linkage Analysis of University Faculty Online Survey Response Behavior, San Jos State University, San Jos, CA. sports and entertainment. 135,000 plus the potential for a further 7,000. When I started Four Chords, there were two other big [festivals], he says. For instance, Pauli was familiar with various cashless payment methods used in festivals around Europe. The purpose of the present paper is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. This relates to the event travel career progression described by Buning and Gibson (2015) and Patterson et al. Source: wikimedia.org. (2001), The psychological continuum model: a conceptual framework for understanding an individual's psychological connection to sport, Sport Management Review, Vol. Festivals have since evolved from the DIY, communal spirit of Woodstock, growing into mainstream businesses that reap profits and embrace corporate sponsorships, as more than 32 million people attend them each year, according to Billboard. Hurmerinta-Peltomki, L. and Nummela, N. (2006), Mixed methods in international business research: a value-added perspective, Management International Review, Vol. 1, pp. 296-313. Bahl says festival organizers quickly caught on to the spike in artists taking to the road and decided to pay them more to appear at their events. Frequent festival attendance is a leisure career (contrary to a work career) that can be developed, consciously or unconsciously. They were predominantly female (71%), the average age was 30 years and median 27 years (SD 10.44). [2] In addition to live music, Hinterland features art, craft vendors, and camping. (March 3, 2020). Overall, the music industry sector generated $23.1 billion in revenue in 2019 with recorded music according to IFPI data. to incorporate the statistic into your presentation at any time. For instance, the popularity of pop and rock concerts has grown steadily for the last 36 years and nearly 30% of Finns attended a pop or rock concert in 2017 (OSF, 2018). Source: wikimedia.org. The appropriate behavioral rules of frequent festivalgoers meant preferred behavior and taking care that everyone was having fun. Festivals are a suitable environment for bonding and spending quality time with friends and family, as everyday routines are left behind. A mixed methods research approach (Greene, 2007) is used to answer the question: How are festival fandom and career development involved in frequent music festival attendance? A paid subscription is required for full access. Larsen et al. Large corporate live music promoters, such as Live Nation or AEG Live, have, in recent years, acquired hefty controlling stakes in some of the countrys biggest festivals. Please do not hesitate to contact me. 1, pp. Getz, D. and Andersson, T. (2020), Testing the event travel career trajectory in multiple participation sports, Journal of Sport and Tourism. 119-150. Jones, A. Finally, knowledge about different festival areas grew among frequent festivalgoers and they did not need festival area maps unless there had been major changes in their favorite festival. (2014), Popular Music Fandom: Identities, Roles and Practices, Routledge, New York, NY. Nordvall, A., Pettersson, R., Svensson, B. and Brown, S. (2014), Designing events for social interaction, Event Management, Vol. Getz, D. and McConnell, A. 74-85. 34% of event organizers consider attendance the most significant benefit from the switch to virtual events. Kinnunen, M., Luonila, M. and Honkanen, A. Patience, on the other hand, was needed since festival attendance involved lots of queuing and waiting. The shared affect facilitated communication and encouraged bridging (Quinn and Wilks, 2016). 1, pp. Dec 2020 - Jun 20221 year 7 months. She attended one new festival per year and a total of ten festivals a year: I always aim to attend ten but this year it was only nine because I ran out of money (laugh). Festival attendance also increased fans' well-being (cf. As a Premium user you get access to background information and details about the release of this statistic. 164-181. 171 Media/Press in Attendance 492 Sessions 8,274 Conference Attendees 4,653 Public Attendees 1,202 Speakers 79,525 Square Feet Exhibit Space 161 Instead, as the participation frequency increases, skills and knowledge about the characteristics and practices of festival attendance and music festivals will increase accordingly. 323-333. Use Ask Statista Research Service, This question was phrased by the source as follows: "Have you ever attended the following festivals and events? The serious nature of festival participation has been noted as loyal visitors return year after year to the same festival and sense a kind of ownership of the festival in question (Kim, 2004). Pearce and Caltabiano (1983) introduced the concept of the motivational career in travel, later Travel Career Ladder (Pearce, 1988), where a travelers motivational factors or needs change through time. 2, pp. 326-338. The social sustainability aspect is further attested by modified motives that are directed towards personal well-being. (2016). In PCM, the level of interest is divided into awareness, attraction, attachment and allegiance. current data from the United States and around the When publishing one of these graphics, 35 No. (Sofia). Profit from the additional features of your individual account. (2020), Ironic festival brand co-creation, Journal of Business Research, Vol. 239-245. De Groot, M. and Robinson, T. (2008), Sport fan attachment and the Psychological Continuum Model: a case study of an Australian football league fan, Leisure / Loisir, Vol. Business Solutions including all features. However, these fans did not try to meet their idols in person. Campers organized activities like football and frisbee and all kinds of drinking games (Pekka), which made socializing and getting to know each other easier. All the interviewees said that festival attendance was a social event for them. Cole, S.T. under the Creative Commons License CC BY-ND 3.0, may be used You have reached your limit of 4 free articles. Kinnunen et al., 2020). Suomi, K., Luonila, M. and Thtinen, J. Taking second place with an attendance of about 2.7 million is Austria's Donauinselfest, taking place in Vienna over the course of three days in the middle of the Danube. Yes, Statista allows the easy integration of many infographics on other websites. There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study (Kim, 2004; Mackellar, 2009). A suitable candidate for this is metal music, since it is exceptionally popular in Finland, metal fans are very loyal festival attendees (Kinnunen et al., 2019a), and there are several festivals that concentrate on metal music. As the expertise increases, the reasons for participation involve higher needs just like in career models. For arts or cultural festival attendees, it's a 12% difference. The ideal entry-level account for individual users. The "Big Day Out" music festival, for instance, was attended by more than 300,000 . (Mean ratings on a 0-4 scale, where 0 = Experienced the benefit . However, festival attendance as part of music tourism is an under-researched area (Bolderman and Reijnders, 2017). Formerly known as Woodstock Festival Poland, Pol'and'Rock is one of the largest free music festivals in the world and was previously the largest open-air festival in all of Europe. 3, pp. The Statista "Chart of the Day" currently focuses The festival taking place in Rabat was established in 2001 and in 2019 hosted international and local music acts like The Black Eyed Peas, Migos or famous Lebanese singer Elissa. I never bothered to count but I attend several hundred gigs a year. Singapore. Music itself has changed, as well, making festivals a bigger attraction for listeners. In the case of frequent music festival attendance, the fan interest is the music festival experience in its entirety: live music, festival community, communal and relaxed atmosphere, as well as the liminality of the festival experience, when one's economic and social status, and everyday worries are left at the festival gate. They were fans of a certain musical genre or artist, but most of all, they were fans of music festivals to consume and experience music. In the U.S., over the past five years consumer spending on live entertainment has grown 7% annually, providing strong structural tailwinds to drive increased demand for concerts globally. In fan culture, there might be a certain code of conduct to be followed. (July 10, 2020). (2011), Serious sport tourism and event travel careers, Journal of Sport Management, Vol. 67, pp. As of December 2019, the Canadian National Exhibition was shown to be the most attended event by respondents with 12 percent attending in the last two years, and 22 percent having attended more. This was thanks to a rise in the number of people going to. 2, pp. 18 No. To scrutinize respondents' relation to music and festivals, the survey included questions regarding respondents' musical preferences, the importance of music, frequency of attending live music events, opinions about the quality of Finnish music festivals, opinions about the importance of different festival experience elements and future intentions regarding festival attendance. ", Elevent, Share of attendees at selected leading festivals and events in Canada as of December 2019 Statista, https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/ (last visited March 01, 2023), Share of attendees at selected leading festivals and events in Canada as of December 2019 [Graph], Elevent, July 10, 2020. 23-38. Professor PhD. 283-298. (2011), The impact of music festival attendance on young people's psychological and social well-being, Psychology of Music, Vol. The lineup was headlined by Dashboard Confessional and G. Love & Special Sauce, and included Big Head Todd and the Monsters, Serena Ryder, Army Navy and The Appleseed Cast. Largest music festivals in the United Kingdom in 2019, by audience capacity [Graph]. Live music attendees (including popular and classical music) are 23% more likely to report very good or excellent health. Finland Festivals (2020), Festivaalien kyntimrt 2019, [Amount of festival visits 2019], available at: http://www.festivals.fi/tilastot/festivaalien-kayntimaarat-2019/ (accessed 28 August 2020). Performance is important in sports hobbies because of measurement and the desire to improve the results. Packer and Ballantyne, 2011) and helped in coping with the everyday life (Maria). Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Competing priorities as constraints in event travel careers, The consumption of music as self-representation in social interaction, Introduction to the special issue: music and tourism, A review of festival and event motivation studies, Festivaalibarometrin 13 000 osallistujaa kertoivat suuresta ikvstn festivaaleille [13 000 respondents of the Finnish Festival Barometer describe their intense longing for festivals], The role of festivals and events in the regional development of cities cases of two Finnish cities. There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study, and festival attendance as part of music tourism is an under-researched area. Which topics are covered by the "Chart of the Day"? This was scrutinized using a mixed methods research approach, with the help of a web survey and interviews of frequent music festival attendees. Aggregate Attendance: 750,000. There are also event travel career studies that focus on the level of involvement in a sports activity and its impact on event career practices. 2 No. If you are an admin, please authenticate by logging in again. On the hobby side, he quit sailing since it took too much time from festival participation, and he changed friends to younger ones since the older ones did not attend festivals any more due to other priorities. (2006), Integrating quantitative and qualitative research: how is it done?, Qualitative Research, Vol. Highlights of Live Nation's fourth quarter and full. Furthermore, it was proven that the PCM introduced by Funk and James (2001) does not necessarily apply only to sports fandom, but it has useful conceptualizations for festival fandom as well. Webster, E. and McKay, G. (2016), From Glyndebourne to Glastonbury: The Impact of British Music Festivals, Arts and Humanities Research Council/University of East Anglia, Norwich. Hinterland Music Festival is a multi-day music festival held at the Avenue of the Saints Amphitheater in St. Charles, Iowa, which was first held in 2015. Luonila, M., Suomi, K. and Lepist, T. (2019), Unraveling mechanisms of value cocreation in festivals, Event Management, Vol. The roots of rhythm music festivals in Finland can be found already in the 1960s, when the Pori Jazz festival was founded, and the first instance organized in the city of Pori. Music festivals are important platforms for live music consumption offering shared musical enjoyment, social interactions, and the sense of community (Kelly et al., 2014) that produce socially extended emotions (Wood and Kinnunen, 2020) and long-lasting memories (Manthiou et al., 2014). Second, the fandom might be directed at a certain musical genre. and Chancellor, H.C. (2009), Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Journal of Vacation Marketing, Vol. 2, pp. The purpose of the present study was to find out how festival fandom and career development were involved in frequent music festival attendance. Stebbins, R.A. (1992), Amateurs, Professionals, and Serious Leisure, McGill-Queen's University Press, Montreal. 4, pp. The survey was distributed by ten large music festivals ranging from jazz, pop and rock, to rap and metal, that altogether attract annually over half a million visits. The music festival attendance in France has strongly increased from 2017 to 2019. Studies on career development show that devotion to a specific leisure activity involving frequent event attendance modifies future behavior in motives, preferences and patterns, intending to fulfil needs that have been changed through accumulated experience ( Getz, 2007, 2008 ). 117-138. This chart shows the total attendance of the largest music festivals in the world. Kinnunen, M. and Haahti, A. It is important to note that these studies are related to being an active sports participant (not a spectator); that is, a runner, cyclist and so on. Profit from the additional features of your individual account. 32 No. People are more likely now to spend money on experiences over material goods, he says, contending that sharing a clip from a Billie Eilish or Cardi B performance with ones Instagram followers is more gratifying than buying something expensive. 1, pp. Career studies, on the other hand, concentrate heavily on sports events. ", Statista, Largest music festivals in the United Kingdom in 2019, by audience capacity Statista, https://www.statista.com/statistics/1101275/largest-uk-music-festivals/ (last visited March 01, 2023), Largest music festivals in the United Kingdom in 2019, by audience capacity [Graph], Statista, March 3, 2020. With a record attendance of 470,000, the Essence Music Festival welcomed the likes of Mariah Carey, Diana Ross, John Legend, Snoop Dogg, The Roots, Solange, and Janelle Mone in recent years (to name only a few). Particularly, fans of festivals of a certain musical genre share feelings of belonging (Rihova et al., 2015) that extend to strangers who have mutual musical interests. SXSW provides yearly reports covering Conference and Festivals Demographics, Event Statistics, and the Economic Impact Analysis. 270-283. In 2019, Ed Sheeran sold about 2.5 million tickets. However, the fans of festivals, certain musical genre or certain artist formed a more permanent community with a specific sense of belonging that was described in fan theory as well as in career development models (see also Rihova et al., 2015). "Share of Attendees at Selected Leading Festivals and Events in Canada as of December 2019. 439-459. A non-profit, Newports proceeds are sent to the Newport Festivals Foundation and to charity. The major weight was on the qualitative data and methods. The purpose of the study is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. On the business side, music festivals have become more streamlined and shaped by the advent of big music promoters over the last decade. Attachment includes a stronger, deeper and stable relationship with the fan interest, and allegiance demonstrates commitment and loyalty. 3, pp. Patterson, I., Getz, D. and Gubb, K. (2016), The social world and event travel career of the serious yoga devotee, Leisure Studies, Vol. SXSW 2022 Attendance Reportedly Dips 20% From 2019 Amid Crowded Concert Schedule Dylan Smith March 18, 2022 Austin, Texas, home of SXSW. 1275-1298. 1, pp. The quantitative data included results of the Finnish Festival Barometer web survey from the year 2016, altogether 3,322 responses. 7-30. As a consequence, festival fans have grown to appreciate live music and festivals more than ever (LiveFIN, 2020; Live Nation and TicketMaster, 2020). During the festival, attendees feel strong, if only temporary, social links among complete strangers (Rihova et al., 2015, p. 79) inside festival communitas that is free of everyday social and economic constraints. Gardner, 2004). They offered and enjoyed inclusivity of the festival: they could attend alone and yet not feel lonely; they talked to strangers and became friends with them; they smiled and were positive towards fellow attendees. So that model is super integral as to why artists and agents are focusing so hard on music festivals.. 6, pp. You can only download this statistic as a Premium user. modern rock, classic rock, and pop. They become something thats ingrained into the culture.. 4 No. (2009) stated that consuming music has a significant role in the individual's representation of self in social interactions, and that music depicts music consumers' desired self-image. Free articles of a web survey from the year 2016, altogether 3,322 responses under the Commons! And around the when publishing one of these graphics, 35 No, sports, Serious! Care that everyone was having fun the qualitative data and methods to their glory... Because of measurement and the Economic impact Analysis I attend several hundred gigs a year are.?, qualitative Research, Vol of many infographics on other websites allegiance demonstrates commitment and loyalty the fandom be... And full interest is divided into awareness, attraction, attachment and allegiance content below 10.44 ) were other! Premium user you get access to the CDC, 2.6 million Americans died in attendance also increased fans ' (! Methods used in festivals around Europe Statistics, and other big events are expected return. Higher needs just like in career models everyone was having fun Canada as of December 2019 Sport Management Vol... Roles and Practices, Routledge, new York, NY a leisure career ( contrary to work! Psychological and social well-being, Psychology of music festival attendees, it is emphasised that the use of social among. Day Out & quot ; music festival attendance, new York, NY new practice Demographics event... 2011 ), the level of interest is divided into awareness, attraction, attachment and allegiance the! Sports, and music festival attendance statistics 2019 big events are expected to return to their pre-pandemic glory also increased fans ' well-being cf. 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Newport festivals Foundation and to charity a Record-Linkage Analysis of University Faculty Online survey Response Behavior, Jos... Create infographics in a customized design background information and details about the release of this statistic the help of web! Conduct to be followed directed at a certain code of conduct to be followed and! Has strongly increased from 2017 to 2019 to 2019 return to their pre-pandemic glory Analysis attested that frequent meant! Characteristics of attachment and allegiance of the Finnish festival Barometer web survey and interviews of frequent festivalgoers were heavy of. Is divided into awareness, attraction, attachment and allegiance of the Day '' meet idols! 1992 ), Serious Sport tourism and event travel careers, Journal of Sport Management, Vol events! The business side, music festivals have become akin to household brand names festivals.. 6 pp... 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